Struggling with Latinos, Trump hypes Goya food fight

But Latino Decisions’ pollster Matt Barreto said Trump overreached by trying to exploit a name brand, prompting the outraged response. “Trump didn’t understand what that was going to do with the average Hispanic-American psyche to see this brand they associated with … and it was not just being associated with Trump. It was lying that he was ‘truly blessed’ to be associated with this president. It’s just really shallow outreach.”